Crafting Timeless Elegance: Adam Levine’s Customized “Neon” Daytona by Artisans de Genève

At the heart of Swiss tradition and modern innovation, Artisans de Genève introduces a remarkable creation: a custom-tailored timepiece for the esteemed Adam Levine. Known for their unparalleled bespoke services, the master craftsmen have transformed Levine’s gold Rolex Daytona into a spectacular marvel named “Neon.” As a connoisseur and avid collector of Rolex watches, the Maroon 5 lead vocalist has always had an affinity for the brand, with a collection that speaks volumes of his taste.


Embarking on a journey that bridges avant-garde techniques with time-honored craftsmanship, the “Neon” reflects its moniker through vibrant touches of neon green luminescence. This brilliant feature, crafted by Billight®, adds an extraordinary glow to the watch, notably under dim lighting.

The beauty of the “Neon” extends to its inner workings, visible through the open-worked subdials set against the watch face, and the transparent caseback showcasing the meticulously hand-carved 4130 skeletonized movement and its beveled edges. Adding to its uniqueness, an X-shaped luminous insert is positioned on the rotor, echoing the watch’s glowing theme.

For Levine, a watch is more than a timekeeper; it is a testament to one’s journey and achievements. It is his pursuit of individuality that has brought this custom piece to life—a timepiece that resonates with his persona, standing distinct among the rest.

The exclusive “Neon” Daytona, a symbol of individual expression and craftsmanship, comes with a significant value, reflecting both the artistry invested and the personal touch of Adam Levine.