Artisans de Genève is known for its incredible bespoke services that personalize prestigious timepieces for their clientele. The latest project unveiled by the artisanal Swiss workshop is “Neon,” a truly one-of-a-kind time-teller based on Adam Levine’s gold Rolex Daytona 116508.
The Maroon 5 frontman has been an avid watch collector for quite some time. As revealed in a recent interview with Hodinkee, Rolex watches make up the majority of his personal collection. Naturally, a Rolex model is perhaps the most obvious choice as the model of the singer’s first personalized timepiece.
Described as “an adventure where cutting-edge innovations met traditional know-how” by the Swiss workshop, the “Neon” lives up to its name as the watch face is implemented with the hue from the dial plate, bezel, and indices to the inserts on the handset. The watch is bestowed with a neon green luminescence developed by Billight®, which boasts a glimmering effect in low-light conditions.
Beneath the sapphire crystal lies the hand-carved 4130 skeletonized movement and beveling. Parts of the caliber can be observed via open-worked subdials on the watch face, while the transparent caseback offers a full view. A specially crafted, X-shaped phosphorescent insert is also added onto the rotor to tie in with the overall theme.
“A watch is the embodiment of all your achievements. It’s a very personal object. I like classic watches, but I also want mine to be unique: it was very important for me to have something that resembles me, a unique piece that stands out from all the others,” said Levine.
Adam Levine’s personalized “Neon” Daytona costs 35,520 CHF (approximately $40,515 USD) to complete
By: Zoe Leung