Why Luxury Brands Are Betting Big on Tennis

Posted by Roi Zalach on

A new generation of more diverse, social media-savvy champions has entered the sport as brands like Louis Vuitton and Gucci increase their investments in ‘cultural’ marketing strategies that tap into consumer interests beyond red carpets.

By: ROBERT CORDERO

https://www.businessoffashion.com/articles/luxury/why-luxury-brands-are-betting-big-on-tennis/

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