The tennis landscape is witnessing a transformation with the emergence of champions who are not only diverse but also adept at navigating the world of social media. This evolution has caught the attention of premium brands, including stalwarts such as Louis Vuitton and Gucci.
Recognizing a shift in consumer behavior, these brands are now venturing beyond the conventional glamour of red carpets. They are crafting ‘cultural’ marketing campaigns that resonate with the interests and passions of today’s consumers, and tennis seems to be at the heart of this new direction.
https://www.businessoffashion.com/articles/luxury/why-luxury-brands-are-betting-big-on-tennis/
