Gen Z’s impact on luxury resale is undeniable. This generation is fashion-savvy, digitally native, and deeply interested in sustainable fashion alternatives. Vintage shopping offers all of that—plus the thrill of the find.
Take Prada, for example. It's now the most-searched brand by Gen Z on The RealReal, with both vintage and current collections driving demand. The rise of Y2K aesthetics, the “office siren” trend, and pop culture throwbacks like Sex and the City have all fueled Prada’s resurgence.
Chanel remains another top-tier favorite. The Chanel Mini 22 Hobo bag has emerged as a strong performer in the resale market, and Gen Z shoppers are consistently on the hunt for Chanel shoes and accessories.
Meanwhile, Louis Vuitton continues to dominate as a household luxury name, thanks to its instantly recognizable branding and high-profile ambassadors like Stray Kids’ Felix and actress Hoyeon Jung. With Pharrell Williams now leading men’s design at the brand, LV is trending hard in 2024 and 2025.
Designer Bags That Hold Resale Value
If you’re wondering which designer bags offer the best resale value, The RealReal’s data points to a few consistent winners:
- Bottega Veneta Andiamo Tote: Woven leather and understated elegance make it a go-to piece with lasting value.
- Celine Triomphe Bag: Sleek, minimalist, and timeless—especially since Hedi Slimane took over design.
- Loewe Puzzle Bag: Popular for its accessible pricing and presence on red carpets.
- The Row Margaux Bag: Quiet luxury at its peak; searches spiked this year, and fakes are flooding the market, which is a good sign of demand.
- Miu Miu handbags: A Gen Z favorite thanks to low-key branding and approachable price points.
Even vintage Dior—with iconic Saddle Bags, logo sunglasses, and the eternally chic Lady Bag—continues to command attention in both nostalgic and classic fashion circles.
Rising Brands & Underrated Vintage Finds
While household names dominate, fashion insiders are turning toward under-the-radar vintage designers. According to the report, brands like Bally, Donna Karan, Claude Montana, Courrèges, Calvin Klein, and Gianfranco Ferré are seeing a quiet but significant comeback. Searches for unbranded vintage fashion are also up 201% year over year, showing that style—not just a logo—is driving the demand.
Why Luxury Resale Is Here to Stay
Today’s luxury consumer isn’t just shopping for trends—they’re curating collections with both longevity and value in mind. The resale market offers a way to enjoy high-end fashion without the full retail price tag, and the ability to resell or trade items adds long-term flexibility.
From eco-conscious wardrobes to Y2K nostalgia and investment dressing, vintage designer fashion has become the new standard. Whether you’re looking for the best designer bags to invest in, or you're just starting your sustainable style journey, resale is where style and smarts intersect in 2025.
https://www.teenvogue.com/story/gen-z-most-coveted-fashion-brands
