After revealing their partnership with NASA to provide the official outfits for the Artemis III lunar mission crew in 2025, Prada, under the creative guidance of Miuccia Prada and Raf Simons, is charting a course towards the cosmos. Their latest initiative? The Holiday 2023 “Privatesphere” campaign, an ode to the magic of the universe and the possibilities it holds.
Prada’s latest campaign is a celestial journey, intertwining festive vibes with astronomical wonders. Familiar faces like American actress Maya Hawke, Britain’s Damson Idris, "Enola Holmes" star Louis Partridge, and South Korea’s Kim Tae-Ri, lead us into this otherworldly realm.
These stars of the screen are seen nestled within futuristic diamond-shaped pods that reimagine space exploration. The setting, with its patterned marble flooring, offers a nostalgic nod to Prada’s original 1913 Milan boutique. A canopy of luminous stars and ethereal moons provides a dreamy backdrop. Hawke radiates elegance in a soft-hued coat paired with a sequinned skirt, while Idris exudes confidence in a sharp double-breasted ensemble. Partridge and Tae-Ri, meanwhile, showcase Prada’s newest pieces, holding onto stylish leather accessories, symbolizing the thrill of new ventures.