When Audemars Piguet released the Royal Oak Concept Black Panther Flying Tourbillon in 2021, it was met with curiosity, a bit of snickering and giggling, and no small amount of impressed awe. The watch was objectively brilliant—to say nothing of the one-off auction version—but Marvel collabs were the purview of brands like Citizen and Invicta. What was Audemars Piguet doing with Black Panther on the dial? Well, to hear AP tell it, the partnership formed with Marvel in 2021 was part of the brand seeking inspiration outside of watchmaking, “notably in pop culture and the world of entertainment.” In other words, to show the kids that AP is cool. In continuing that partnership and maintaining the brand’s cachet with the youth, Audemars Piguet has released the Royal Oak Concept Tourbillon Spider-Man.
By: Mike Razak
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