LVMH welcomes Enzo Lefort, the celebrated French Guiana-born foil fencer, to its roster of athletic representatives. The French luxury conglomerate has proudly unveiled Lefort as the latest face of Louis Vuitton. With eyes set on the impending Paris 2024 Olympic and Paralympic Games, of which LVMH is a distinguished partner, the company has enlisted a line-up of French sports personalities. This includes Léon Marchand, the world-record breaker and five-time world champion swimmer for Louis Vuitton, and the four-time European artistic gymnastics champion, Mélanie de Jésus dos Santos, for Christian Dior. Now, the spotlight shines on Lefort as he steps into this elite ambassadorial circle of the global luxury leader.
At 31, the Cayenne-born fencer has an impressive accolade list. With individual world champion titles in 2019 and 2022, he also boasts three European team championships to his name. This year, he clinched a bronze at the fencing world championships in Milan and a silver at the European showdown in Plovdiv, Bulgaria. Recollecting his Olympic journey, Lefort was a team silver medalist in Rio 2016 and struck gold in Tokyo 2020. Beyond the piste, he has a flair for photography, evident in his works like "Behind the Mask," spotlighting France's diverse fencing talents, and "Olympic Backstage," a candid capture of the Tokyo Olympic happenings.
In addition to his ambassadorial duties, Lefort is set to be the figurehead of the 2023-24 LVMH’s Master Games. This initiative celebrates talents from the Institut des métiers d’excellence, LVMH's vocational school, comprising budding artisans, designers, and sales experts. The upcoming edition, spanning five countries, will challenge participants to fuse their expertise with the essence of fencing. Whether it's innovating new gear, designing unique accessories, or reinventing the foil, Lefort is keen to see their creative twist. The crème de la crème of these creations will be showcased at the LVMH pavilion during the Paris 2024 Olympic and Paralympic Games.