Get ready to update your luxury living vision board because Karl Lagerfeld is bringing some serious style to the sands of Dubai. The iconic fashion house, synonymous with sleek design and chic aesthetics, has teamed up with the Emirati real estate titan Taraf to transform the concept of upscale living. They’re not just building villas; they’re crafting a high-fashion haven in the heart of the desert!
Dubai, get set to dazzle even more! Karl Lagerfeld is setting the bar for exclusive abodes with their latest endeavor. This marks the third grand foray into the world of luxury real estate for the brand, which already boasts glamorous properties in the sunny climes of Marbella and the buzzing streets of Malaysia.
It’s all about branded luxury these days, and the who’s who of fashion – from Fendi to Versace – know it. They’re redefining grandeur, one plush property at a time, and the world’s elite are here for it. Imagine this: the lowest ticket to a Fendi-furnished fantasy in Marbella stands at a cool €4.9 million, while a slice of the Lagerfeld lifestyle in Dubai will ask for a neat €8 million.
The creative essence of the legendary Hamburg native is woven into each villa, encapsulating his vision to ‘Embrace the present and invent the future.’ Karl Lagerfeld’s CEO Pier Paolo Righi is promising more than just homes; he’s delivering lifestyle masterpieces, merging the brand’s innovative design with Taraf’s expertise in upscale real estate.
Taraf, under the expansive umbrella of Yas Holding, knows the value this collaboration brings. It’s not just another property; it’s a milestone, setting new standards in the UAE’s luxury market. With an increase in high net worth individuals, the thirst for branded residences is spiking – a trend that Taraf is more than ready to quench with their new ‘Light’ complex in Palm Jumeirah.
The Karl Lagerfeld brand is a celebration of timeless Parisian elegance with an edgy twist. The late designer’s legacy lives on through a diverse collection that spans from haute couture to funky furniture, and even chic hotels. At the helm of this fashion empire’s creative force is Hun Kim, guided by Lagerfeld’s chosen ‘family’ of brand ambassadors and consultants.
Owned by the powerhouse G-III Apparel group, Karl Lagerfeld’s reach is global with a network of 200 stores peppered across prime cities and a robust online presence. And they’re not stopping there – with new e-commerce ventures and an exciting entry into the Chilean market, this label is on the move.
Meanwhile, Yas Holding is flexing its investment muscle across a spectrum of industries, with a presence that spans continents. So buckle up, world. With these two giants at the helm, Dubai’s luxury real estate scene is about to get a whole lot more fabulous.